When we noticed that fans of our reinvented Maytag Man were saying that they'd "love to see Maytag in their home," we created a browser-based mobile experience that combined the entertainment value of the man with the usefulness of a personalized shopping tool. For the first time ever, customers can see what the appliances look like in their homes, browse models and colors in situation, and create and share custom Maytag Man videos that play out in their own kitchens and laundry rooms.

#TaggedbyMaytag

To continue the theme, we reposted Instagram photos of peoples' renovations, altered to help visualize Maytag dependability in their homes.