Whirlpool | Care is Musical

Our brand anthem's song, "You Are My Sunshine," was chosen because it is such a profoundly ubiquitous part of everyday care in the lives and memories of so many American families. It was sung to us as children, and we in turn sing it to our loved ones and children. We gave our audience the chance to perform "You Are My Sunshine" on a grand stage, airing one winner's dedicated performance of care during the Grammy Awards.

Case Study

Winning Performance

Winner's Story of Every day, care™ 

Country star Hunter Hayes was leveraged to promote the contest, and a series of videos shared his own personal stories of Every day, care™.

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