Whirlpool | Every day, care™

2016 Gold Effie Award (Brand Renaissance — The Rebirth of an Iconic Brand)
2016 Bronze Effie Award (Home Furnishings & Appliances)
2016 Bronze Chicago Addy Award

In a category dominated by cold metal and feature wars, we reinvented the Whirlpool brand with a simple, emotionally resonant idea: every household chore is an act of love. Inspired by the sacrifice and dedication that families put into cooking, cleaning, and washing, day in and day out, we created a campaign and a series of acts to change the way people think and feel about the value of that care.

Every day, care™ Anthem Spot

Dad & Andy

2016 Best of Chicago AICE
2016 Bronze Chicago Addy

In our second Every day, care™ brand spot, we turn the spotlight on single dads and the impact their hard work and sacrifice has on their children. 

Every day, care™ Case Study

Product Spots