Maytag Factory Anthem Spot and Haptic Experience

2016 Gold Chicago Addy Award, Cinematography
2016 Silver Chicago Addy Award, Single Spot
2016 Silver Chicago Addy Award, Special Effects
2016 Silver Chicago Addy Award, Editing
2016 Silver Chicago Addy Award, Interactive
 

In our most ambitious Maytag Man spot to date, we take the "man as appliance" concept out of the home and into the American factories where he's built with pride. We shot on-location, with actual employees, to show the brand's dedication to the people who build America's most dependable appliances. This spot was also part of the world's first haptic technology mobile ad. Android users who visited ESPN.com could "feel the power" of Maytag — with vibrations timed to mimic the rumble of a drill or the jolt of a welding machine, for a completely new kind of sensory experience.

Haptic Technology Mobile Video Ad (below) uses synchronized vibrations that mimic the buzz of a drill, the jolt of a weld,
or the rumbling of a conveyor belt. Mobile Marketer named it one of the top 10 mobile ad campaigns of 2015.