Maytag | Year Two

With the "Maytag Man as appliance" campaign concept now firmly established, we were able to keep developing the character, showing that from his unique perspective as a fridge, dishwasher, oven or laundry pair — there's really no limit to the insightful observations he can make. The eight TV spots and online videos below are just a sampling.

Indecisive Dad

Doggie Dishes

Staring Contest

Tax Refund

Ode to Mom (Mother's Day)

Springtime

Lasagna

Respect the Room