Maytag | Year Three

Three years in, and we're still going strong — finding new ways to talk about product benefits and make insightful observations about life at home, all from the perspective of an appliance. In the social space, we continued to elevate the Maytag Man's pop culture presence with relevant, entertaining content and new ways to engage with the brand. Maytag even took a stand on issues of equality, and became the first brand mascot to participate in Movember.

Playhouse

Tumble 4 Ya

Handsy

Dueling Popcorn

Maytag Your Selfie

We tapped into the #selfiesunday trend and rewarded people for striking a pose with their appliance, with a chance to win a new Maytag and to have the Maytag Man dropped into their photo. Two videos promoted the contest and we used the entries to spread awareness.

"Maytag Your Selfie" Entries

Gay Pride Case Study — 2016 Chicago Silver Addy, Social Media, Multiple Platforms

Maytag Social Media Case Study — 2016 Bronze Chicago Addy, Social Media, Multiple Platforms